Boursin is set to bring further excitement to the indulgent cheese category this autumn with the launch of a limited-edition Boursin Hot Honey & Roasted Garlic, combining “one of the food industry’s hottest flavour trends with the brand’s signature creamy and indulgent cheese,” it said.
Landing in stores from 16 September, the new 150g SKU combines sweet honey and chilli with roasted garlic, creating a sweet and spicy flavour profile designed to tap into the “growing consumer appetite for bold and adventurous flavour combinations,” Boursin said.
The launch comes as Boursin continues to deliver strong momentum within indulgent cheese. It also lands ahead of the crucial autumn and festive trading period and presents a significant opportunity for retailers to “drive incremental sales through flavour-led innovation and premium sharing and entertaining occasions,” Boursin added.
Contemporary twist
Hot Honey & Roasted Garlic has been developed with these occasions front of mind, offering shoppers a contemporary twist on the classic cheeseboard and sharing spread.
Perfect for serving alongside crackers and warm, crusty bread, the new flavour is ideally placed to take centre stage across grazing, sharing and entertaining occasions, with its versatility also extending into recipes, giving shoppers even more reasons to buy into the brand across the autumn and festive period.
Ollie Richmond, marketing manager, said: “Boursin is continuing to drive strong growth within indulgent cheese and innovation remains a really important part of how we continue to bring excitement to the category and give shoppers new reasons to buy into the brand.
“Hot honey is a flavour combination that’s gained significant momentum, so we saw a clear opportunity to bring that sweet-meets-heat profile into indulgent cheese in a way that feels unmistakably Boursin.”
The launch will form part of a strong pipeline of innovation from Boursin as the brand heads into the Christmas trading period, alongside new seasonal formats and festive packaging designed to drive standout both on shelf and at the table.
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