Boost’s latest Release the Boost campaign is running throughout the summer to drive brand awareness, engage consumer audiences and amplify the Boost brand across many channels, reaching more than 40 million consumers nationwide.

Latest elements of this campaign include a 15 second advert from Boost on the ITV Hub, which appeared in commercial breaks for Love Island, Celebrity Juice and Take Me Out, amongst other popular programmes.

The Release the Boost initiative will now extend to specifically target the South West to hit holiday makers and festival goers as consumers head towards the coastal areas of the country. Activity will include a partnership with National Express with wrapped coaches on coastal routes heading out of the city, as well as outdoor, digital, location targeted social media campaigns and finally guerrilla sampling activity for consumers to try Boost Original and Boost Sugar Free for themselves.

Natalie Rich, marketing controller for Boost, said: “The results across our social channels so far for the #ReleaseTheBoost live campaign have outshone our expectations, reaching a huge audience and gathering over 100,000 of engagements, resulting in 30,000 people tuning in for the afternoon to take part in the live shows.”

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