Boost has revamped its packaging and added new variants to its energy ranges. 

Boost Active Glucose has a new recipe and is available in orange and original in a redesigned 500ml and 1 litre PET pricemarked at 59p and 89p respectively. Boost Sport has also had a revamp with new packaging and is available in orange, mixed berry and tropical flavours in 500ml PET bottles with a 50p PMP option.

Boost sales director Al Gunn said: “Having invested heavily in consumer and trade research over the last 12 months, we feel we have identified some huge opportunities for sales growth across the energy drinks category.”

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