Premium adult soft drink producer, Belvoir Fruit Farms, is launching a new on-pack promotion giving consumers the chance to share good times.
The promotion will run across all 75cl bottles of Elderflower Pressé (rrp £3.10), Light Elderflower Pressé (rrp £3.10) and 50cl bottles of Elderflower Cordial (rrp £1.99) – around 400,000 bottles in total.
Each bottle in the promotion carries a unique code and customers can enter them using the company’s Flavour of Summer microsite. The site will reveal whether they have won one of a range of prizes including: glamping and campervan weekends, family membership to the National Trust, weekend tasting stays in the Vale of Belvoir, a supply of Belvoir drinks or pitcher and tumbler sets.
However, anyone who wins a prize has the option of either keeping it or making an equivalent value donation to Belvoir’s two selected charities, CHICKS children’s charity and the British Beekeepers Association.
Sarah Morris, head of marketing at Belvoir, said: “Belvoir is all about sharing and good times. We know that on-pack promotions work for us, driving trial and repeat purchase but we wanted to do something a bit different.
“Offering desirable prizes that are ideal for sharing was obvious, but we believe Belvoir consumers are generous and many of them will choose to donate to charity instead. We hope to raise significant sums for CHICKS, a fantastic charity that provides holidays for disadvantaged children and the British Beekeepers Association because bees and nature are so important to our business.”
A limited number of promotional bottles of Belvoir will be sold through the conveneince channel while stiocks last.