UK confectionery brand Bebeto has announced the launch of two new flavours for its Freeze Crunchy range.
Bubble Gum Bottles and Blue Raspberry Rings are available in shelf-ready packaging in 35g pouches, with an RRP of £2. The resealable pouches are designed to preserve the sweets’ crunch by locking out moisture. As with the rest of the range, the new products are Halal-certified.
The drying process freezes the sweets before using a vacuum to extract moisture. The result is a ”bold flavour experience and an ultra-crunchy texture that consumers have dubbed a total game-changer”.
Phil Hulme, commercial director at supplier Kervan Gida UK, said: “Having sold almost two million packs, we’ve been thrilled by the incredible response to our Freeze Dried range. Retailers, wholesalers and shoppers across the UK have embraced the launch, and the momentum shows no signs of slowing down.
“The #freezedriedcandy hashtag has now surpassed 4.7 billion views on TikTok, proving just how strong the trend and demand is. That’s why we’re expanding the range with two new flavours which we’re confident will resonate with both loyal fans and new consumers eager to experience the sweets with a new sour and nostalgic twist.
“Bebeto is the UK’s only freeze-dried confectionery brand to own its end-to-end production process including its own freeze-drying facility. This means unmatched consistency, control and one of the most competitive price points on the market. At just £2 per pack we believe this range will continue to deliver strong results for our retail partners.”
The two new flavours are expected to roll out from 11 June and will be available from wholesalers including Parfetts, Dhamecha, and many more.
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