The company, formerly known as TM Retail, is working with suppliers Cuisine de France and Country Choice in a trial of in-store bakery formats. The intention is to have 200 bakeries across its McColl's c-store estate within a year, a dramatic increase on the previous number of 13.
Trading director Tony Start told C-Store: "All c-stores, and probably a lot of CTNs, should have a bakery and we know our stores can sell a lot of sausage rolls and pastries, as well as hot tea and coffee."
The company is also revamping its alcohol offer through a project with the Wine Cellar-owned Booze Buster brand.
A trial is running at 10 Martin McColl stores under the Booze Buster banner with new pos material, cheaper prices, case deals and a bigger spirits range.
Martin McColl is overhauling its entire 1,300-strong estate of c-stores and CTNs following a management buyout last year. New fascias are being rolled out under either the Martin's, McColl's or RS McColl banners, which highlight key categories by using suppliers' logos.