Bacardi is bringing its premium Tails Cocktails concept to the off-trade.
The brand was originally created for the hospitality industry, offering a hassle-free solution for serving premium quality cocktails easily, quickly and consistently.
Available from April, there are five Tails Cocktails - the ‘Rum Daiquiri’ made with Bacardí rum; the ‘Whisky Sour’ with Dewar’s Blended Scotch whisky; the ‘Gin Gimlet’ with Bombay Sapphire gin; and the ‘Espresso Martini Cocktail’ and ‘Passion Fruit Martini Cocktail’, both made with 42BELOW vodka.
A QR code on every 50cl bottle links to a 30-second ‘how to’ video which explains the three simple serving steps.
“Over the last two years, cocktail awareness has boomed as people served up daiquiris, espresso martini cocktails and mojitos to make staying-in feel extra special,” said Evert-Jan Bos, general manager of TAILS. “Now, as the on-trade reopens, consumers are enjoying the experience of being back in the bar and they’re ordering cocktails more than ever before.”
Evert-Jan adds: “This is a game-changer for the home bar. TAILS COCKTAILS offer both incredible taste and convenience, making it easier than ever for people to enjoy the same flavour and complexity of a cocktail made from scratch, without any effort or expertise. No shopping for ingredients, no measuring, no recipes - just add ice, shake and pour – how easy is that?”