Babybel is again supporting major UK charity Comic Relief’s Red Nose Day campaign, marking the continuation of their established 22-year relationship.
The partnership will see Babybel donating 5p to Comic Relief for every limited-edition promotional pack sold. Babybel’s fundraising activity with Red Nose Day is set to drive further consumer engagement and will be maximised through significant marketing investment including TV, VOD, social and fun-filled influencer collaborations. Limited edition Red Nose Day Babybel packs are available to retailers from 18 February.
Brand manager at Babybel, Ollie Richmond said: “At Babybel we’re calling the UK public to ‘Join The Goodness’ and become a hero by fundraising for Comic Relief. We’re extremely proud of our long-standing relationship which has raised over £1.5M for this brilliant charity to date and we really hope that this year’s campaign, through the support of our retail partners, will result in even more money going to this worthy cause.”