Old St Andrews is increasing distribution of its Pink 47 London dry gin to help retailers across the UK tap into the pink gin boom.
Presented in a diamond bottle with a free light to add to the premium drinking experience, the brand’s pink offering is available now to convenience stores and independents via Booker Wholesale.
Since its launch into grocery in 2008, the product has been recognised with a number of industry awards and gained listings in other European countries, such as Spain.
Old St Andrews also makes Admirals rum and has also launched a series of bauble-shaped gin products to make the most of interest in the gin category over Christmas.
The company’s range includes the following skus:
- Pink 47 (rrp £25 / trade price: £17.99, reduced to £15.99)
- Pink Royal (rrp £25)
- Admirals Cask Rum (rrp £35)
- Admirals Cask Miniature (rrp £5)
- Pink Royal Gin Baubles (rrp £15, seasona launch only)