Ahmad Tea is stirring up the market with new Dessert Teas, inspired by sorbets, cakes and soufflés.
Launching to the UK market in February, Dessert Teas can be enjoyed at any time, with zero calories. The brand says they are ideal for consumers looking for something tasty and indulgent but without the sugar.
The new range of teas will be available in six different dessert inspired flavours: Strawberry Velvet Cake, Pear & Cinnamon Strudel, Moroccan Orange Slice black teas, and Citrus & Mint Sorbet, Strawberry Basil Coulis and Mango & Lychee Soufflé green teas
Founded 30 years ago, Ahmad Tea is currently selling to 80 countries worldwide and has become the fastest growing tea brand of the last 25 years and the third largest international tea brand to date (Euromonitor Passport, Global Hot Tea, June 2015).
Ahmad Tea says research has found that there is a disappointing disparity between how a fruit tea smells and how it tastes. Ahmad Tea wants to showcase a new type of tea which focuses on sophistication of taste and quality. Packed in loose leaf pyramids, each blend of tea has been specially crafted by Ahmad Tea’s master tea tasters and then tried and tested with UK consumers.
Ahmad Tea general manager Ali Afshar said: “Taste and quality is at the heart of everything we do and we’ve put a great deal of care and passion into crafting the Dessert Tea range. Although the UK has historically been the hub of the global tea trade, the consumer market is currently behind the rest of the world when it comes offering quality speciality teas at accessible prices.
“That’s why we launched Dessert Teas – to change this by providing UK consumers with something unparalleled in terms of taste and innovation. While the tea and packaging create a sense of occasion, Dessert Teas can be enjoyed at any time. And we know from past experience that our teas find a loyal and dedicated following among true tea lovers.”
With an rrp of £3.50 per pack, Ahmad Tea will be available online from www.ahmadtea.com before hitting the retailers mid-2016.