Actimel, the popular yogurt drinks brand from Danone, has reformulated its whole 0% range, now with no added sugar.
The new range is available now in Strawberry, Raspberry, Original and Multfruit in 8 packs (RRP; £3.24) and 12 packs (RRP; £4.29).
Brand marketing manager Cynthia Finke said: “Actimel are continuously looking for ways to improve our offer and meet consumer needs. The trend and desire for more ‘health conscious’ options are as relevant as ever, and the new 0% fat, now with no added sugar range responds to this. We’re delighted with the results and we worked hard with consumers to ensure we’ve maintained the same delicious taste.
“The launch is aimed at maintaining fans of the brand, as well as attracting a new consumer base to the dairy drinks arena. We see this as a real growth opportunity for retailers particularly with the Multifruit NPD, which is one of our biggest selling flavours and has never before been available with low fat and sugar content.
The campaign is supported with a £1.2million investment across TV, digital and in-store shopper support. The TV ad will broadcast on primetime TV slots from April 16th with the Wake up, Shake Up, Stay Strong campaign. Digital activations will roll out on social using targeted marketing to ensure maximum engagement. This will also be accompanied by relevant media ads in top tier publications.