Doritos is giving consumers the chance to be a star in its latest campaign.
'King of Ads' is asking consumers to create their own 30-second ad and submit it for judging. The public will vote for their favourite and the winner will receive £200,000. The campaign is supported by in-store POS material.
Doritos has revealed its latest on-pack promotion that gives consumers the opportunity to win one of 1,000 prizes including console games, Virgin Experience Day adventures and trips to Universal Resort in Orlando. The 'Dip Desperado' promotion will...
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