Doritos has revealed its latest on-pack promotion that gives consumers the opportunity to win one of 1,000 prizes including console games, Virgin Experience Day adventures and trips to Universal Resort in Orlando. The 'Dip Desperado' promotion will appear on all share-size packs of Doritos and 300g dip packs.
The promotion will run for 10 weeks starting on June 28 and will be supported by TV ads, consumer PR and a social media campaign. There will also be 99p pricemarked packs available throughout the duration of the campaign.
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