Good things come in small packages, says Cadbury, proved by the launch of the latest addition to its bitesize range: Cadbury Dairy Milk Caramel Nibbles.
The launch is being backed by a £1m outdoor and press advertising campaign which features the Caramel Bunny. The ad campaign will run from October 5.
Cadbury has gone quackers for an augmented reality app. Once downloaded, it enables smartphone users to play a game triggered by pointing at promotional bars of Twirl, Crunchie, Boost, Caramel and Dairy Milk. Players have to earn points by prodding...
New Cadbury's Flake Allure is a limited-edition bar comprising Flake chocolate enrobed in truffle and coated in milk chocolate. The company is pouring 2m into press, radio and outdoor advertising, as well as pos material.
Cadbury Dairy Milk bunnies are bouncing back for Easter 2011. The caramel-filled rabbit-shaped chocolates come in a pack containing two bunnies and will be supported with advertising in a range of outdoor locations, and in a variety of national and...
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