Australian wine Hardys is to sponsor the hugely popular Channel 4 show Come Dine With Me throughout the 12-week period leading up to Christmas. 

Supplier Constellation Europe says that over half of all UK adults (56%) will see the Hardys idents 34 times on average. Two hundred Hardys 'Come Dine With Me' shipper units will be issued to independent convenience outlets around the UK to boost awareness. 

Meanwhile, special Hardys Christmas displays will be available to cash & carry outlets from this month.

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