Eggheads at Unilever have come up with a spread that not only helps lower cholesterol, but also tastes like butter. 

Flora pro.activ Buttery will be supported by a £1m marketing investment, which includes TV activity. "Buttery spreads is the fastest growing segment within the category as taste is a key driver for consumers, even those concerned with health," says brand manager Caroline Banquet. She claims that 61% of those who tested Flora pro.activ Buttery said it tastes as good as butter.

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