Slick move 
Kerrygold has moved beyond butter and launched into the cheese category with a Mature Irish Cheddar (rrp £3.49) and Extra Mature Irish Cheddar (rrp £3.99), in 400g packs. 
tel: 01538 380132 

Swing low 
Kraft Foods has reduced the salt across its Dairylea range by 25%, a year ahead of the FSA deadline. The brand will be supported by a £4.7m marketing investment in 2011 including TV. 
tel: 01242 236101 

Birthday bash 
Wyke Farms is celebrating its 150th anniversary in 2011 and will be supporting the brand with heavy TV support and consumer magazine advertising in early summer and autumn. 
tel: 01749 812424 

Territorial army 
Pilgrims Choice has unveiled its Territorials range, which includes Red Leicester, Double Gloucester and Wensleydale. Packs carry the Red Tractor logo. 
rrp: £3.49 
tel: 01963 828828 

Big City 
Cathedral City has added a new format to its range with the launch of Mature Grated 350g. The format caters for those wanting convenience in large formats. 
rrp: £3.79 
tel: 0800 783 7281

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Cash in: Cheese - Lighten up
Cash in: Cheese - Provenance