Oh, crumbs 
Twix ice cream has been reformulated for 2011 with a new type of biscuit which is claimed to be crunchier than the last. The brand as a whole is being supported by £5m media spend in 2011. 
tel: 0845 045 0042 

Feeling fruity 
Fredericks Dairies is launching 100% Juice orange lollies from Del Monte following success as a multipack. Packs will carry the ‘one of the 5-a-day’ claim. 
rrp: £1 
tel: 01695 713900

Having a ball 
Nestlé’s Aero Bubbleball is making its move into convenience. The 100ml packs have been adapted to contain a spoon on the lid for the impulse market. 
rrp: 75p 
tel: 01677 423397 

Cone zone 
Mars is adding some colour to the cones sub-category with an M&M cone, which is available in cases of 24. The brand will be receiving TV support later in the year. 
rrp: £1.28 
tel: 0845 045 0042

Making a splash 
Consumers wanting to cut out the calories but not the ice cream will welcome this Vienetta-style Weight Watchers Ice Cream Waves, containing chocolate layers. 
rrp: £1.79 
tel: 01263 71470

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Cash in: Ice cream - Rain or shine
Cash in: Ice cream - Kiddies corner