All Products In Depth articles – Page 24
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Products In Depth
Think tank: Maximising the big night in
Georgina Wild of HIM urges retailers to make the most of the X Factor effect
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Products In DepthHalloween - Tricky business
The nation has fallen under the spell of Halloween and there are monster sales to be had for retailers who get into the spirit of it
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Products In Depth
Think tank: Drink to success
Georgina Wild of HIM explains why alcohol is such a great gift
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Products In DepthCash in: Cereal bars - Play the field
Manufacturers are working hard to provide a cereal bar suited to every occasion. Tracy West takes a tour of on-the-go bars to afternoon treats
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Products In Depth
Cash in: Lunchbox - Ones to watch
For those after a guilt-free sweet treat, United Biscuits UK has reformulated its Go Ahead range of Fruit Bakes. They now contain one portion of fruit while still containing less than 131 calories. It has also added a new cherry variant to the range.
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Products In DepthCash in: Lunchbox - Need the bread
Sandwiches are a staple of children’s lunchboxes and offer parents an opportunity to ensure that their offspring eat well. Hovis category manager Lisa-Ann Molloy says that wholemeal bread provides…
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Products In DepthCash In: Mints & gums - Ed-chew-cation
Mints and gum brands are working hard to teach consumers about the functional benefits of products. Sarah Britton refreshes your knowledge
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Products In DepthCash In: BBQ - Go Green
Even though it's not always the most popular part of a meal, retailers cannot afford to overlook salad products. According to Florette marketing manager Elaine Smith, 50% of its pre-packed salads are sold during the key barbecue period of May to August.
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Products In DepthCash In: BBQ - Side orders
Another popular fixture for shoppers during the barbecue season is the bread display. Allied Bakeries’ category director Guy Shepherd says the sector saw a 40% increase in the sales of bread rolls between May and August last year compared with January to April. He adds that rolls are purchased for 43% of barbecues (Nielsen Scantrack).
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Products In DepthCash In: BBQ - Spice it up
Condiments are big business during the barbecue season and the past 12 months haven’t been short on new launches to this market. The total barbecue sauces market is worth £18.9m (AC Nielsen 52 weeks ending January 22, 2011).
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Products In DepthCash In: BBQ - Liquid refreshments
With all of the food taken care of for your customers, it’s important not to neglect the lucrative alcohol side of things. A combination of last summer’s World Cup and fine weather fuelled a 5.2% increase (IRI total off trade) in the off trade beer market during the four weeks…
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Products In DepthCash in: BBQ - Flame game
Despite annual broken promises of a barbecue summer, retailers can still cash in on consumers looking for an alfresco dining experience.
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Products In DepthCash in: Cider - Core principles
Convenience retailers risk missing out on sales from this growing category if they fail to follow consumer trends in cider, points out Sonia Hook
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Products In DepthCash in: Soft Drinks - Bubbling over
Manufacturers are confident of sparkling soft drinks sales for the year ahead and are backing their brands to the hilt, explains Robin Mannering
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Products In DepthCash in: Male Grooming - Non-believers
As any advertising exec who’s launched a product for men will know, they’re a tough audience to reach. Mintel says that while women are more likely to believe adverts for products promising glossier hair, or smoother skin, men are much more cynical…
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Products In DepthCash in: Male Grooming - Men allowed
Men may be more reluctant than women to buy grooming products, but their no-fuss attitude makes them perfect c-store shoppers, says Matt Chittock
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Products In DepthCash in: Chocolate - Share Value
Today’s cash-conscious consumers are driving demand for Big Night In share packs and products with pricemarks. Sarah Britton reports
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Products In DepthCash in: Chocolate - Limited Editions
If pricemarked packaging doesn’t appeal, then another way to ensure customers remain stimulated by your confectionery offering is to tap into limited-edition products.
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Products In DepthCash in: Royal Wedding - Bride and joy
The Royal Wedding presents retailers with a band of golden opportunities. Gaelle Walker looks at how retailers can make sure they join the party
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Products In DepthCash in: Worldly foods - Worldly wise
Are you up to date with what’s happening in the world food arena? Tracy West takes you on a tour of the latest trends in global cuisine