Convenience Store Beer & Cider Feature
Publication date: 24 April
Deadline for submissions: 27 March
Contact: aidan.fortune@wrbm.com
Beer and cider remain powerhouse categories for convenience retail, driving significant footfall, basket spend, and repeat visits. As a core category for both planned and impulse missions, they give retailers strong opportunities to grow sales through smart ranging, chilled availability and format variety.
Chilled availability is now non‑negotiable. Most beer and cider shoppers want products cold and ready to drink, making fridge space a critical investment. Stocking the top SKUs in single cans, multipacks, premium brands and value lines ensures retailers meet different shopper needs—from weekday top‑ups to weekend social occasions.
Premiumisation continues to drive value, with world lagers, craft beers and fruit ciders attracting higher spend. But value remains essential—especially during cost‑of‑living pressures—so a balanced mix across price points is key. Low and no‑alcohol options are also gaining traction, appealing to moderation-minded adults seeking great taste without compromise.
This feature will explore:
· Growth trends across lager, ale, cider, world beer and alcohol‑free.
· How retailers can optimise chiller space.
· Supplier insight into innovation and consumer behaviour.
Questions
What are the bestselling beer and cider SKUs in convenience?
How is low and no performing in convenience?
How important is chilled availability to shoppers?
Are multipacks or single cans performing better? Is this likely to change with DRS?
How are cost‑of‑living pressures affecting product choice?
Which cider flavours are trending right now?
What role does premiumisation play in the category?
Are craft beers still growing in convenience?
Which formats offer the best margin for retailers?
How do seasonal spikes impact stock planning?
What merchandising techniques drive impulse purchases?
How do sports events affect beer and cider sales?
Which brands are innovating most in convenience formats?
How can retailers balance value and premium options effectively?
What demographic trends shape beer and cider preferences?
How effective are cross‑promotions with snacks or BBQ lines?
What do suppliers recommend for maximising profit per metre in chillers?
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