Philip Morris Limited
Promotional FeatureHow retailers are meeting the rising demand of heated tobacco
With IQOS now the UK’s number one product in the smoke-free category, Philip Morris Limited’s head of field force UK and Ireland, Kate O’Dowd, reflects on how it has accelerated the overall growth of the heated tobacco category, and thanks the growing retailer community for the part it continues to play in building a smoke-free future
Promotional FeatureRetailers get exclusive first look at the new IQOS Menthol Kit
New heated tobacco kits will allow retailers to sell a smoke-free alternative unaffected by the ban on menthol cigarettes.
Promotional FeatureMeet the retailers prepared for the menthol cigarette ban
With the 20th May fast approaching, meet three retailers protecting their business by stocking the closest alternative on the market.