Spar customers in the north of England have a chance to win one of 275,000 instant rewards on branded products with the launch of the Spar Winter Wins campaign.
Winter Wins follows a similar format to the Jet Set Jackpot and Frozen Fortune gamification campaigns which ran in 2025, with one lucky customer winning a £10,000 grand prize after the campaign ends on Wednesday 18 February 2026.
Free to play, customers first participate in an Ice Breaker game where players tap the block of ice until it cracks, revealing if they are a winner. After playing the Ice Breaker game three times, players unlock a bonus game where they can spin a wheel to win a guaranteed reward.
Winning customers will receive a text with a link to a digital voucher which they can then redeem at participating Spar stores across the North of England.
The full list of suppliers supporting Spar Winter Wins is: AG Barr, Birdseye, Carlsberg Britvic, Coca-Cola Europacific Partners, Kellogg’s, KIND, Nestlé Confectionery, Mars Wrigley, Moju, Mondelez, Müller, Premier Foods, Red Bull, Vimto, and Walkers.
Marketing manager at James Hall & Co. Ltd, Philippa Harrington, said: “We are excited to launch our latest gamification campaign Spar Winter Wins to our customers, offering them a whole 48 days of free chances to play and win.
“January and February are traditionally the belt-tightening months when it comes to budgeting, so it is great to be able to offer Spar customers the opportunity to blast away those winter blues with an excellent range of instant rewards and the prospect of playing for that tantalising £10,000 grand prize.
“Spar Winter Wins also has been warmly received by our valued network of suppliers who have really come to the table once again with their support. We are hugely appreciative of this continued backing, with special thanks to our platinum sponsors Carlsberg Britvic, Coca-Cola Europacific Partners, and KIND.”
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