Costcutter has launched an initiative to encourage members to develop their fresh and chilled offer.
The Fresh is Best guide offers space and merchandising recommendations plus advice on ranging, waste control and best practice, as well as information on new and developing categories, healthy eating and promotions and marketing.
Director of sales Jamie
Davison said: "Fresh and chilled is the fastest growing area in our business - get it wrong and you'll become an emergency destination only. Availability is key."
The symbol group will also have relaunched its own-label range by the end of October this year. It has revamped packaging, removed poor performing products and added new lines to make a 145-strong range.
Three TV advertising campaigns are planned for next year to run just before Easter, in early summer to coincide with Euro 2008, and with a third burst in late summer.
A 21 Days of Value promotion will celebrate Costcutter's 21st anniversary.

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