Costcutter launches biggest ever Freshers Week campaign

  • Print
  • Share
  • Comments (2)
  • Save

Costcutter is launching its largest ever Freshers Week campaign across its 16 university stores.

The symbol group is giving out more than 5,000 reusable cotton goody bags to university students across the country. The bags contain products such as soft drinks, deodorants, recipe cards, vouchers and pens to help students cope with university life.

The five-week campaign, which launched at Northumbria University on 13 September, will be rolled out across 15 additional Costcutter university stores throughout September and October.

Michael Hooley, head of promotional marketing at Costcutter, said: “Our main objective was to drive shoppers into store, generate positive engagement opportunities and create in-store theatre and thanks to our supplier partnerships, this has become our biggest Freshers Week campaign to date.”

“The campaign is part of our ongoing commitment to help our campus based retailers drive sales. Freshers Week is a key trading period, with student intakes ranging from 500 to 8,000 per university, our aim has been to attract and interact with students at the start of their university lives, encourage repeat custom and showcase the Costcutter Supermarket Group’s offering.”

Costcutter has also partnered with brands including Yazoo, Rustlers, Red Bull and Warburtons for a series of in-store activities including sample days, mini golf and giant colouring walls.

Readers' comments (2)

  • Driving customers into store is great ,but if you can't get the stock what good is it Thursday ordered 125 outer received 100 and this has been every week for long enough.

    Unsuitable or offensive? Report this comment

  • Now that P&H has 2 managers looking after 3 distribution centres the shortages and out of stocks will only get worse.Haydock,Dunfermline and bizarely Belfast are sharing 2 managers one of which has NO FMCG experience.Time for a change methinks

    Unsuitable or offensive? Report this comment

Have your say

These comments have not been moderated.

You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment.

Any comment that violates these terms may be removed in its entirety as we do not edit comments.

If you wish to complain about a comment please use the “report this comment” facility or email groceremails@wrbm.com

Mandatory
Mandatory
Mandatory
Mandatory

Related images

  • Costcutter_Marchmont_Street
  • Print
  • Share
  • Comments (2)
  • Save
Sign in

Newsletter Sign-up

I wish to receive the following newsletters:

FOLLOW US