Thank You campaign 2026 3

Theatre in depots has boosted the deals from suppliers in Bestway’s annual campaign.

Bestway Wholesale has kicked off 2026 with its flagship Thank You event, which delivers “exclusive, once-a-year deals designed to support retailers at a critical point for the trade,” it said.

Leading with standout BOGOF offers, compelling multi-buys and major savings, the campaign “directly addresses rising costs and ongoing pressures - helping customers protect margins, boost profitability and start the year with confidence,” it added.

The Thank You campaign has become a much-anticipated fixture in Bestway’s calendar for over a decade. It’s highly visible across Bestway’s 60+ depots, alongside strong online activation.

Live now until 27 January, the extended promotional period gives customers more time to benefit from the deals.

Key partners include Coca-Cola Europacific Partners (CCEP) with Monster, Lucozade Ribena Suntory (LRS) unveiling the launch of Celsius, alongside strong BOGOF promotions from AG Barr and Nestlé.

Thank You campaign 2026

Further VIP Bestway theare in a depot. 

Alongside enhanced in-depot theatre, customers can also access exceptional savings on top-selling brands. The campaign is further supported online, with a full homepage takeover directing customers to a dedicated landing page showcasing all participating brands and deals.

Bestway Wholesale group trading director, Kenton Burchell, said: “As our first major promotional campaign of the year, this sets the tone for the months ahead.

“This campaign is not only our way of thanking customers for their continued loyalty, but also a powerful opportunity to help them start the year strongly. We know retailers continue to face economic challenges, and Bestway is committed to supporting them with outstanding value and relevant offers that help drive sales and improve margins.

“With volumes already up 13% year-on-year and a 25% increase in customer purchase activity, the early results reflect strong customer engagement and repeat buying.”

 

You can now secure your tickets to the Convenience Awards 2026!

Join us on 11 March in Liverpool to celebrate the entire convenience community.

See this year’s finalists and book your seat here. 

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