A.F. Blakemore has unveiled its new £4.5m investment package and rebate scheme for retailers.
Launched at SRS25: Better Together in Telford, Blakemore Trade Partners Plus has been developed for both existing partners and prospective retailers. The rebate offers the opportunity to earn up to 8% while the package provides tools and retail expertise “to help stores thrive in an evolving and competitive market”.
Retailers joining the Blakemore Trade Partner Plus scheme will gain access to a suite of tools, including:
· Bespoke store blueprints and planograms,
· Customer insight and tailored category advice,
· Award-winning own-brand ranges,
· Exclusive NPD and promotional mechanics
· Flexible, scalable store solutions and ongoing support from experienced teams
Retailers will also benefit from value and support package, including access to rebate advances of up to £150,000 to fund store development, discounted EPOS, digital screens, and marketing activation support. Teams will also provide store merchandising to maximise layout and flow, market-leading wholesale pricing and a “highly competitive” rebate structure.
“As a convenience retailer ourselves, we know this sector inside-out,” says Tomas Blakemore, retail sales director at A.F. Blakemore. “We understand the missions that matter, from Food for Now to Food for Later, and we’ve created solutions that work at store level - with the right product ranges, in-house logistics offering market-leading service levels, and bespoke store design that helps retailers stand out.”
Managing director of retail Matt Teague added: “This initiative reflects who we are as a business. A family-owned convenience retailer that understands the realities our partners face - and invests in solutions that work. As a fourth-generation independent family business, A.F. Blakemore is committed to championing the success of independent retailers across its distribution area.
“We’re invested in shared success,” continued Matt, “It’s not about offering a one-size-fits-all model - it’s about equipping each retailer with the right tools, insight, and support to drive growth on their terms.”
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