Starting in April, Oreo will launch the UK arm of its global “Dunk for your chance to Win” on-pack campaign, with the aim to get consumers dunking their Oreo.

Running across 50 markets worldwide, the UK ‘dunk for the chance to win’ promotion will offer one consumer the chance to win a holiday to the value of £10,000 that they can create themselves. Also up for grabs are 50 pairs of amusement park tickets, 20 Samsung Galaxy S2 Tablets and 10 Oreo Mug and Dunking Spoon Sets every day of the campaign to create the ultimate dunking experience at home.

To find out if they’ve been a lucky winner, consumers will need to find their unique code on the promotional packs of Vanilla, Double Stuff or Golden variants, enter it online then aim to dunk an Oreo cookie into a glass of milk in a virtual game.

This activity will be supported by TV, digital and PR activity to help drive awareness.

The total Oreo biscuit brand is now worth £48.8m, up 24 per cent on the previous year (Nielsen 25/02/17). The 2016 Open Up with Oreo campaign helped contribute more than 2pts penetration to the brand, and with this latest campaign, the brand aims to continue to recruit the next generation of biscuit lovers to the category.

Helen Potter, Oreo senior brand manager at Mondelēz International, said: “Dunking is intrinsically Oreo. The new campaign is truly wonderfilled, with our unique online game and prizes that offer excitement and adventure. Retailers should stock up to make the most of the investment.”

‘Dunk for the chance to win’ competition will run online between 1st April until 31stJuly. To find out more visit: