Dr. Oetker will encourage British shoppers to ‘Dare to Bake’ with its new Great British Bake Off sponsorship.
The UK’s leading home baking brand has launched a new creative based around the notion that there is no one better to encourage people to bake than the cakes themselves.
Viewers will meet characters including; ‘The Baker Boys’ a harmonious and tasty sponge cake trio, ‘Sasha Swirl’, a sassy cupcake with attitude and the dark and velvety smooth ‘Frederico Fudge’. The characters will feature in TV sponsorship idents at the start and end of the show rotating in and out with the joint sponsor and on pre-roll ads on All4 Catch Up. They will also feature in a digital and social campaign.
The three sponsorship characters will be joined by five fellow “talking bakes” on Dr. Oetker social media channels.