Mars Chocolate Drinks and Treats has introduced Mars and Snickers ice cream tub PMPs to the convenience channel. 

Phil Shaw, head of sales for Mars Chocolate Drinks and Treats, said: “We know that price and value are key factors in the purchasing decision for shoppers and most convenience retailers agree that they are a positive way to reinforce both positive price perception and trust. With a combination of share-at-home products, well-loved brands and great price, the new price-marked packs are sure to be popular with both retailers and consumers!”

The Mars and Snickers PMP ice cream tubs are available from wholesalers now (rrp £3).