Mars Chocolate Drinks and Treats is adding Maltesers to its ice cream tubs range.
The new flavour will join the Mars and Snickers lines and will feature a blend of malt ice cream, bits of Maltesers and chocolate.
Phil Shaw, head of sales at Mars Chocolate Drinks and Treats, said: “Maltesers ice cream is an exciting addition to our tubs range – and already a popular choice in impulse with Maltesers Teasers single ice cream on a stick. With this new product, we are aiming to attract even more brand loyalists to the ice cream category and build on the success of Mars and Snickers ice cream tubs which, while still relatively new entrants to the market, are performing well.
“We know our brands are well-loved by consumers, and with sharing tubs continuing to dominate the category, our range is sure to keep customers coming back to the freezer.”
Mars is also supporting the Maltesers brand with a £5 million investment in 2018.
Maltesers ice cream tubs will be available to the convenience store trade from February next year (rrp £3).