Wyke Farms cheeses have undergone a packaging revamp to achieve better brand stand-out.

The bolder logo, featuring Wyke Farms wording inside a speech bubble, aims to differentiate the brand from its competitors, as the firm claims that consumers currently suffer “fixture blindness” when shopping for cheese.

Managing director Richard Clothier claimed that the product’s recent de-listing from Morrisons was “an opportunity for c-stores”. The brand will be advertised on TV, online and press next spring.

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