I’ve always thought that the bogof acronym (buy-one-get-one-free) is inappropriate because that’s the last thing anyone wants to suggest to the consumer. However, for consumers it is anything but off-putting. They see it for what it is, not a ‘bog off’ but a ‘come hither’ and the Office of Fair Trading and the Competition Commission and anyone else in power you can think of is fine with that. Their view is that if it’s good for the consumer, it’s good for the country, and the independents who cannot afford to offer the same, quite frankly, can bog off.
So, sorry Mo, there isn’t anyone willing to legislate on your behalf.