Ken Naran confirms those milk wars I reported last issue. A rep for Freshways came to his Nisa Extra store in Bolton, Lancashire, to offer him a 12-month contract for milk supplies. "I knew it was too good to last at 50p, but it only lasted three weeks then the price went up to 75p."

He says the driver told him the contract wasn't worth the paper it was written on. His solicitor said he had a case, but wanted money upfront to pursue it.

There are rumours of big commissions for reps getting retailers to swap suppliers. But there is such a thing as a long run. People will remember.