Bestway Retail has officially unveiled a newly transformed Costcutter store in Barmulloch, Glasgow, in partnership with leading independent retailer Girish Jeeva, marking a “major milestone in the store’s next phase of growth,” it said.
Following a £100k investment programme, the high-performing store has now relaunched under the Costcutter fascia, with a significantly enhanced offer designed to drive footfall, increase basket spend and better serve the local community.
The relaunch is already delivering strong results. Store sales have increased by 16% following the transformation - significantly outperforming the wider convenience market, which declined by 3% in the first quarter, placing the store 19% ahead of the market trend.
At the same time, in-store margin has improved by 6%, driven by strong performance across fresh food, grocery and household categories, underlining the commercial impact of the supply switch, strengthened ranging and refit.
The relaunch sees a substantial expansion of the fresh and chilled range, growing from 12m to 18.5m, alongside the introduction of a new gelato counter and healthier living range, including protein milkshakes, protein bars and a new healthy ready meals offer.
The upgraded proposition is further strengthened by access to Co-op’s own brand lines, which now have a significantly increased presence following the refit.
The store layout has also been significantly improved to create a more intuitive and engaging shopping experience for customers, supporting easier navigation and stronger in-store visibility across key categories.
As part of the transformation, the store is also now open 24 hours a day, “further enhancing convenience and ensuring it meets the needs of the local community around the clock.”
Jamie Davison, retail director at Bestway Retail, said: “We’re incredibly proud to see Girish’s new-look Costcutter store come to life. This is exactly what our model is designed to deliver - progressive retailers investing in their stores, supported by the strength of the Costcutter brand and our wider retail proposition.
“Girish has created a standout store for the Barmulloch community…”
“Girish has created a standout store for the Barmulloch community, with a clear focus on fresh, healthier choices and a greatly improved shopping experience. It’s a fantastic example of what can be achieved when a highly motivated retailer and store team is matched with the right offer and support.”
The launch event saw fantastic support from our supply partners across the industry, including Coca-Cola and AU Vodka, alongside rapid delivery partner Snappy Shopper, reflecting the scale of backing for Girish, the store and its ambitious plans for continued growth.
Girish said: “This relaunch is a huge moment for us. We’ve invested heavily to create a store that truly meets the needs of our customers - from a much stronger fresh and chilled range to healthier options and a significantly improved layout.”
Looking ahead, Girish is exploring the introduction of Bestway Retail’s hybrid format, incorporating a specialist beers, wines and spirits offer within the store, as part of a phased development plan.
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