Hubba Bubba gum pieces have increased in size, making them more bubbly than ever. Each piece is 3g heavier and weighs a chunky 7g. In addition, Hubba Bubba original is re-joining the range. Wrigley is supporting the activity with a consumer campaign, including a new app that offers prizes, and entertaining experiences.  

Sales director Duncan McCulloch says: “78% of gum is picked up at the till point and making sure Hubba Bubba is positioned in this area, and not just in the children’s display, can help increase gum sales.” The brand has a 45% share of the bubble gum category.

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