An eco-friendly store which requires shoppers to provide their own packaging opened in Islington, London earlier this month.
Unpackaged urges shoppers to bring in their own containers for refilling, or buy a reusable bag. It sells a variety of organic wholefoods, as well as fruit and vegetables and household goods, in large self-dispense units.
Catherine Conway, founder of Unpackaged, says: "Unnecessary packaging is a waste of resources and a waste of money. Unpackaged is about rewarding people for doing their bit to tackle our wasteful culture."
Jonathan Dimbleby, president of the Soil Association, urged other retailers to adopt similar systems: "If others follow Unpackaged's lead we can make a really important difference."
The store opening follows Unpackaged stalls in Exmouth and Broadway markets.