Booker has added over 200 new lines to its ‘Even Bigger POR’ campaign launched earlier this year.

New lines include a wide range of butters, spreads and groceries along with popular beers, wines and spirits. The additional lines take the total number of products delivering bigger POR for independent retailers to over 400, with all prices guaranteed until 3 November 2015.

Steve Fox, Booker Group Retail sale director, said: “Our ‘Even Bigger POR’ campaign has been very successful for our customers.

“It’s running throughout the summer and autumn to really give our customers confidence that they are getting great value from Booker.

“It is a straightforward, no nonsense approach to help independent retailers make more profit. It is great news that we are extending this to include an extra 200 products and I would encourage all retailers to visit their local Booker and look out for the special shelf inserts so they can boost their profits.”