Westons Stowford Press Cider is unveiling a refreshed design for its cans, bottles and glassware to reinforce the authenticity of the brand. The updated packaging forms part of Westons £2.5m investment into the brand this year.
The new design has been applied across Stowford Press’ 500ml bottles and cans as well as its pint and half-pint glasses. It features the brand’s new strapline of ‘100% local home-pressed apples’, which aired for the first time in the summer in its latest TV ad. The packaging also now utilises a new watermarked tumbling-apple design as well as an updated, more authentic-looking, gold-coloured apple icon.
As part of the packaging update, the cider brand’s glassware now uses gold leaf in both a band around the glass and the newly-designed apple icon. The shape of the glassware has also returned to one of the brand’s original shapes as well as featuring the brand’s new strapline of ‘100% local home-pressed apples’.
Sally McKinnon, Head of Brands at Westons Cider, says: “The new water-marked tumbling-apple design and more authentic-looking gold apple icon reinforce the authenticity of the brand while also giving a nod to the premiumisation of the brand.”