Swedish brand Rekorderlig Cider is set to launch a new premium offering, Rekorderlig Dry Äpple.
Complementing the brand’s 500ml range, the new 5% ABV apple cider is available in a 330ml bottle with a new styling that evokes the classic Rekorderlig label design, but with a premium modern look and feel.
The new cider has a crisp, clean finish and it will occupy a unique position in the apple cider sector offering “a truly modern, premium Swedish apple cider”.
Rekorderlig Dry Äpple is targeted at a new male consumer looking for an alternative to beer, as well as rewarding existing cider lovers.
Rekorderlig Dry Äpple will be supported in the UK off trade by POS, PR, advertising and experiential campaigns.