Gaymer Cider Company is relaunching its best-selling cider, Blackthorn, with new packaging and an improved taste.

The company says the drink has been developed after extensive customer research and is made from English apples with a more mellow taste. It also has a lower abv of 4.7%.

New can and pack designs feature an apple tree icon, a revised Blackthorn logo and a 'Made in the West Country' tagline.

The relaunch is supported by a 'Black is Back' campaign focused on the South West and including outdoor advertising, sports sponsorships and sampling activity.

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