The Bestway and Batleys cider range Country Choice is being extended to include a Dark Fruit in a can flavour and strawberry & lime in a bottle.
Dark Fruit comes in packs of four cans (rrp £4.49) while the strawberry & lime is sold in individual 500ml bottles (rrp £1.59).
They offer retailers PORs of 19.88% and 26.4% respectively, and are the first own label flavoured cider.
Licensed controller Roopinder Singh Toor said the products were designed to take advantage of the recent growth in flavoured cider while offering a value price point.
No comments yet