Brancott Estate has launched Brancott Estate Flight Rosé, a Marlborough Rosé with a 9% ABV.
The new Rosé joins Brancott Estate Flight Sauvignon Blanc as the brand expands its lower ABV portfolio. The launch reflects the continued influence of health and wellness on purchasing behaviour, with 54 per cent of UK consumers actively moderating their alcohol intake.
Claudia Stratford, Brancott Estate brand manager at Vinarchy, said: “Today’s wine drinkers are looking for greater flexibility in how and when they enjoy wine. We know many consumers want lighter options that support moderation, while still delivering the quality and flavour they expect from a Marlborough wine. Brancott Estate Flight Rosé has been created to meet that need. It’s bright, refreshing and easy-drinking, making it perfect for occasions when consumers want a lighter choice.”
Brancott Estate Flight Rosé is being supported through a range of retailer activity, including featured placement on Ocado as part of its low alcohol wine category and participation in Drinkaware’s ‘Know Your Pour’ campaign launching in Sainsbury’s in November. The campaign will include in-store sampling, social media activity and enhanced visibility in-store.
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