Thatchers Cider is reducing the weight of its alcohol range with new, lighter weighted cans that make are better for the environment.

Thatchers Gold, Haze & Rosé Cans

Saving the equivalent of 5.9 million empty cans a year, the latest suitability initiative sees Thatchers switch to Ardagh Group’s lighter weight beverage cans.

Fourth generation cider maker, Martin Thatchers, explained: “We’re looking at many different ways of reducing our impact on the environment. As well as running a business, we are all, as individuals, passionate about cutting waste and doing our bit to bring about change.

“Light weighting our cans means less energy used across the packaging process. We’re producing around 100 million cans a year at Myrtle Farm, so this initiative will make a big impact.

He added: “Investing in sustainability is one of our key priorities. However, it’s equally important to retain quality, ensuring that the durability of the new lighter cans is not affected. So the Ardagh Group worked hard to get the weight exactly right.”

The new Thatchers Cider cans will see around 70 tonnes of aluminium saved each year and are expected to save approximately 381 tonnes of CO2 in 2019.