Drive footfall and excite shoppers with a new format in a high-growth category – plus the chance to win an in-store launch party.
As shoppers increasingly seek convenient options, the food-to-go market continues to thrive, now worth £25.4bn [Lumina]. Despite this strong performance, 40% of consumers are calling for greater variety in hot food-to-go choices [IGD], highlighting a clear gap in current offerings.
The hot food-to-go category is evolving, with premiumisation at the forefront of demand as shoppers look for higher-quality options. Pizza, currently valued at £3.1bn [Lumina], continues to perform strongly – but is also feeling the impact of changing consumer expectations. Driven by a desire for elevated, on-the-go experiences, consumers are seeking out more unique and exciting formats beyond traditional slices [The Food People], This shift creates a clear opportunity for retailers to refresh their pizza offering, stand out in a crowded market, and drive additional spend through more innovative, premium formats.
Give your hot-to-go offer a new Twist
That’s where the latest launch from hot food-to-go specialist Rollover comes in. The brand is helping retailers capitalise on this opportunity with its new Pizza Twists – a premium, authentic addition to the hot food-to-go fixture and a fresh take on a well-loved classic. Available in Margherita and Pepperoni, the Rollover Pizza Twists are stone-baked in Italy using Italian tomatoes, delivering on both quality and taste. The handheld format is ideal for on-the-go consumption, while the striking green and red packaging ensures strong shelf standout to drive visibility and sales.
To help retailers showcase the new range in style and maximise the opportunity, Rollover is offering retailers a suite of POS materials (including posters, shelf barkers, bunting, balloons and digital assets) to create in-store theatre designed to drive trial and customer engagement.
In addition, one lucky retailer will have the chance to win a Pizza Twist launch party to remember. Designed to engage the local community, boost footfall and showcase the new range in style, this exclusive competition offers everything needed to turn your store into the ultimate pizza party destination.
The lucky winner will receive:
● Free Rollover Pizza Twists stock for your customers to trial
● Serious party decorations including balloons, bunting and an eye-catching POS-pack
● A live appearance from one of social media’s funniest rising stars
How a launch party changed up the tempo for one retailer
“The launch party was a huge success. It really helped us to connect with our customers and showcase the Pizza Twist range in a fun and engaging way,” she says. “The event created a real buzz in-store and stopped customers in their tracks. All 350 samples were snapped up on the day, a real reflection of the popularity around the launch.
“Tom Elwes’ set was a real highlight, bringing great energy and keeping the crowd entertained throughout. It was such a unique experience that helped create a memorable atmosphere for the store and our customers.”
DON’T MISS OUT ON YOUR CHANCE TO WIN*
Ready to win big? Enter now for the chance to give your shoppers a day to remember.
*T&Cs apply: *GB (England, Wales and Scotland), excluding Northern Ireland and the Republic of Ireland, 18+ only. Promotional Period 00:01 30/03/26 – 23:59 31/05/26. No Purchase Necessary. Internet Access Required. Visit www.rolloverhotdogs.com/pizza-competition and enter your organisation details to sign up and be entered into the prize draw. Max 1 entry per retailer, franchise locations are eligible to enter. Prizes: x1 Pizza Party takeover. Visit www.rolloverhotdogs.com/pizza-competition for Full Terms & prize details. Promoter: Rollover Limited
