A new convenience store in the heart of Warwick town centre with a coffee shop and an all-day food-to-go (FTG) counter has welcomed its first customers.
Situated in Market Place, it is the 40th store to be launched by Heart of England Co-op and has created 45 jobs.
In addition to a Bewiched coffee shop, the takeaway counter will serve hot and cold food from morning to night – a fresh concept for Coventry and Warwickshire’s largest independent retailer.
The FTG range at the Warwick branch is the broadest ever to be offered at a Heart of England Co-op store, the group said.
Among the choices on offer are salads, hot sandwiches, wraps, cooked breakfasts, pizza, jacket potatoes, pancakes, soft serve ice cream and cookie pie desserts. The flavour variety is just as broad, ranging from chicken tikka pizzas and Korean barbecue chicken wraps to a traditional English breakfast with black pudding.
Customer demands
Chief operating officer, Paul Strong, says the new format has been shaped to meet changing consumer demands: “People are looking for alternative FTG solutions giving them both convenience and great flavour, as well as healthier options, more variety and substance.
“It’s no longer about just grabbing a sandwich at lunchtime. People may be coming in at different times of the day for breakfast, a quick lunch, a coffee and snack, or something more indulgent in the afternoon.
“This is a high-footfall town centre store, serving local shoppers, workers, visitors and tourists, so the customer missions are wider than in a traditional convenience store.”
Along with a selection of fresh and frozen produce and essential household items, other features include an in-store bakery, a PayPoint and lottery counter and a free cash machine.
Andy Chambers, manager of the new store, which was previously an Old Factory shop unit, had the honour of cutting the ribbon to officially open the premises on 21 August.
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