UK retailers are set to cash in on £233.5m this Sunday, as 13.6m consumers are expected to tune into England’s first match against Serbia from home, a new report from has revealed.

As the only weekend game of the group stages, the savings site has predicted retailers to make a revenue boost of £129.2m on food and drink.

Breaking predicted retail sales down further, consumers are also set to spend £44.2m on electricals.

Throughout England’s three group stage matches, which ends on 25 June 2024, a total of £809.7m is forecasted to be spent across retail and hospitality.  

The report found that a ”significant proportion of the highly-anticipated economic boost” will come from retail spending, with an estimated £2.1bn predicted to be spent over the course of the tournament.

With many viewers opting to watch the games at home, or at someone else’s home, the vast majority of this spend will be on food and drink throughout the competition, with £1.4bn expected to be spent in this category.

Michael Brandy senior commercial director at commented: “As the match is taking place on a Sunday evening with a later kick-off time of 8pm, it means that the majority consumers will be staying at home to watch England’s first game. This is great news for retailers as consumers will be purchasing food, drinks, electricals, and sportswear to enjoy the game from the comfort of their own home. 

“With 13.6m consumers expected to tune in from their sofa, there are plenty of opportunities for retailers to take advantage of England’s first fixture. Offering competitive discounts and offers across a range of match-day products will incentivise people to shop with you.”