Booker’s symbol group Premier was named The Shoppers’ Favourite Convenience Retailer at the 2019 HIM Awards on Thursday.

HIM award 2019 Premier

The award, which was sponsored by Juul Labs, is based on shopper ratings across all aspects of the store - including availability, ease of shop, range of products and staff friendliness – in HIM’s annual shopper survey which interviews customers in over 1,200 stores across 25 different trading fascias.

The research shows that Premier stores score consistently highly on the core ratings that are very important to shoppers. These include, 9.57 out of 10 for staff friendliness and helpfulness, 9.37 out of 10 for speed of service and 9.11 for product availability.

Val Kirillovs, research & insights director at HIM, said: “With over 20,000 face-to-face shopper interviews conducted, there is no doubt that this recognises the very best from the thriving UK convenience sector. Premier have scored consistently high across the board and thoroughly deserve to win this award for the second year running.

“Differentiation is often highlighted as key to growing within convenience, however you cannot overlook the basics. Our research shows that Premier scored particularly well and higher than their competitors for range, value for money and availability. This highlights the importance of the core fundamentals of the convenience channel.”

Martyn Parkinson, brand director for Premier, added: “This is a fantastic achievement and is testament to the hard work and dedication of our Premier retailers, and I’d like to say a big thank you to them. These awards are particularly special as they are voted for by shoppers and are a true measure of Premier retailers’ commitment to serving their communities every day. I am delighted to have won three awards which shows the value that shoppers hold for Premier stores nationwide. With our 25th Birthday celebrations just starting, our new TV advert and our plans to give £25,000 back to communities nationally, I am confident we will be able to build on this success and drive more footfall, sales and profits for our retailers.”

Pictured: Martyn Parkinson (centre) with representatives from Juul Labs and HIM.