Parfetts busy depot

Parfetts has launched a trade promotion to help retailers maximise margins during the competition.

The wholesaler is predicting record sales of beers, wines and spirits through the World Cup as more fans watch the matches at home and has unveiled a trade show with a wide range of offers on popular brands and key lines. The trade show runs until Saturday 19 November.

Commenting on the promotion, Guy Swindell, joint managing director of Parfetts, said: “Some pundits are predicting the World Cup will generate extra sales worth £1.3bn if England manages to get through to the second round. So it’s a huge opportunity for our retailers, and we’ve put together a promotion that offers our lowest prices on a wide range of food and drink.

“We advise retailers to put themselves in the best position to win during the World Cup,” added Swindell. “Ensure that you take advantage of these offers and that stores feature promotions that are built around the shopper mission with link buys between alcohol and snacks. We also advise that a delivery partner will help drive revenue during matches.”

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