MPK Garages has seen food and drink sales double since joining Nisa.
The forecourt operator switched its 28 stores to Nisa over the summer in a move to grow its presence in the convenience market.
MPK said the introduction of the Co-op own brand has been central to each store’s success, complementing locally-supplied products which can make up to 7% of each store’s turnover.
It also reported a rise in sales following the installation of its Pop-In refit.
An 1,800sq ft dual-branded Dordan store was the latest to undergo a £400,000 refit to adopt the Nisa signage and Pop-In Daily branding. The brand has enabled the store to extend its chilled offer to 12 metres, with a broader range of ready meals, meal components and snacks.
MPK retail director Wayne Harrand said: “Joining forces with Nisa has also enabled our 24-hour store to build on its ‘Everything to keep you going’ strapline, making the range more relevant to the growing local community as well as passing motorists, HGV drivers and workers at the nearby industrial estate”.
“Because we have a lot of shift workers commuting to the industrial estate, chilled snacking and meal deals needed to be in the front area of the store. We also needed to have a good selection of confectionery, stocking the top 25 lines for transient traffic, with plenty of chocolate pouches, chewing gum and chewing sweets, as well as 15 different energy drinks.”
Victoria Lockie head of retail at Nisa said MPK Garages have been brilliant to work with since joining Nisa. ”They have a clear vision for their stores and I’m so proud that Nisa is able to give businesses like MPK the partnership they need to succeed.”
To encourage destination trips to the store, there is an Evri parcel service, a PayZone terminal for bill payment and a craft beer section, as well as a six-door display of chilled alcohol.
MPK runs sites in the Midlands, Yorkshire, the Northeast, Oxfordshire, and the Southwest, all supplied by Essar, Gulf or Texaco.