Nisa has unveiled a £1m price drop campaign to lower the wholesale selling price (WSP) of hundreds of products.
Launching today, it comes as part of its strategy to boost the competitiveness of its retailers.
The campaign hopes to focus on areas which have been highlighted as a priority by its retailers, including:
- Lowering the WSP across 50 branded and Co-op own brand bread products, with lines being reduced by as much as 30%, until 22nd January.
- Lowering the WSP across 50 price marked pack snacking and impulse products, with lines being reduced by as much as 21%, until 22nd January.
- Continued price investment across Lost Mary and Elf Bar ranges to lock prices at £18.99 and £18.50, until 20th January.
- Weekly deals across Tobacco.
Retailers will see the WSP of Kingsmill Soft White Medium from £1.63 to £1.14 (30.2%), Co-op White Toastie reduce by 13.4% from 97p to 84p, Walkers Ready Salted price marked at £1.25 reduce from £12.72 to £11.99 per case (5.7%), Pringles BBQ price marked £2.75 reduce from £10.21 to £9.49 per case (7.1%), Oreo Double Cream price marked 99p from £12.20 to £10.99 per case (9.9%) and Galaxy price marked at £1.25 reduce from £20.42 to £18.99 per case (7%).
Director of wholesale at Nisa Ayaz Alam said: “We invested in our pricing strategy a number of times last year and we wanted to further strengthen our pricing position and give our retailers a positive start into 2024. Feedback has been at the heart of all our decision making and we know as a priority, the WSP of bread needed reviewing, so we’re proud to be able to lower these prices, along with other categories. Going into the new year, we know it’s still a tough market, so we hope these price commitments provide our retailers with the certainty that at Nisa we offer market competitive prices.”
As part of its mission to be the independent retailer’s partner of choice, Nisa’s managing director, Peter Batt, said he is commited to further developing the customer offer, and hopes this significant investment further supports its retailers.
In December, Nisa revealed over 100 products had been part of a price drop to grow margins over the Christmas and New Year periods.
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